10 Rules of Marketing

1. There will always be an offer or offers.

2. There will be a reason to respond right now // Create urgency

3. You will give clear instructions // Say what they have to do as simple as possible!

4. There will be tracking, measurement, and accountability

5. Only no-cost brand-building // Image advertising is stupid! Nobody cares who you are!

6. There will be follow-up

7. There will be strong copy // Create a unique and strong message (Create urgency)

8. It will look like mail-order advertising

9. Results rule. Period.

10. You will be a tough-minded disciplinarian and put your business on a strict direct marketing diet.

The most effective and least expensive way to generate leads is to offer prospects something they want and make it easy and non-threatening for them to get it!

The only reason to run an ad is to get prospects to contact you!

Instead of Advertising what you “have”, call out your prospects by advertising what they “Want”!

Message – Market – Media

Was/Wiesoll das Produkt das Leben des Kunden verbessern und wie machen wir Ihn darauf aufmerksam?

Datamining d.h. ->

Was haben Kunden gemeinsam? // Sind Sie verheiratet? Männlich? Ect. Das Angebot muss so direkt auf eine Peron zugeschnitten sein wie möglich! KEIN one size fits all!

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